BWI has been designing and maintaining Internet web sites for over 10 years. Business Websites, Inc., creators of the LINK, Griffin Aerospace, and many other sites are specialists in wholesale and retail sites, web site design, search engine ranking optimization and maintenance. You will find us unusually reasonable. There are no offices, full time sales or billing staff or advertising costs inflating the cost of our web sites.

Creating your Site

Sample Sites
Templates

Determine the purpose of your Site. -. Given the 3 primary reasons, think through your business or personal site. Do you want to sell items? If so, how many at what cost? What does tax and shipping cost? Do you already have pictures of the items? Do they already have SKU numbers? If you want to inform visitors to your site about a subject or subjects, what are they? How much material do you have available? Why would people want to come to your site? On the other hand, if you want to advertise your business or products, what are their strong points? Again, why would people want to know about your product? Do you have any customer testimonials? In all cases, who is your audience? Is it anyone who comes across your site, or is it a specific audience?   

Your Domain Name - Your next decision is whether you use the name of your company as your domain name (the domain name is what follows the www) or if you use a word or words that summarize your service or product. If you will rely on advertising or promotion to bring in visitors then using your company name makes the most sense. If you plan to bring in most new customers via search engines, then your primary service or product should be embedded in the domain. The domain name is one of the six criteria search engines check when they decide how high to rank you in a search. For some search engines it makes the difference between a high ranking and a low one. Please let us register your domain name. Transferring domain names can be a problem later.

Your Categorization System - People are at their most impatient while on the web. Making your message quick and easy to read is essential. This means your site has to load quickly. To make an immediate clear impression means you have to categorize your service or product into easy to understand categories that will load quickly. We suggest that you to not overwhelm any one category with too many graphics or words. We create your navigation system to directly reflect the categories you use to communicate your message.

Your Graphic Choices - For some clients, such as retailers, this is the most challenging step. Picking 100 sku's from an inventory of 3000 items from 400 vendors can take time. We work from photographs, disks, e-mailed jpgs, transparencies, or brochure material. Many of our web sites are created from vendor catalog sheets. Processing regular or Flash graphics is the most time consuming step when creating most web sites. Tightening up contrast, cleaning up the color, deleting unrelated material, and dropping out backgrounds (to decrease loading time) often takes fifteen minutes per graphic. For many sites, the number of graphics will determine the cost of your site.

Choosing Your Text - We do not charge for text if you transmit it to us electronically. We just lift it from disk or e-mail and drop it into your site. If there are sizable amounts of italics, bolds, unusual indentations, or sizable amounts of text that must be created “from scratch” we charge our normal hourly rate for the additional coding. Most sites, outside academic sites (lots of italics), do not incur any charges. Copy for the web should be short, clear and easy to read.